How could McDonald’s lose the EU trademark BIG MAC?

Publié en February 2019

The European Union trademark BIG MAC number 000062638 was filed in 2016 and registered in 2018 in the name of McDonald’s, in connection with many food products, among them the famous sandwiches, as well as in connection with restaurant-linked services.

In a case against McDonald’s, Irish company Supermac’s filed a request for revocation of the EU mark BIG MAC according to Article 58(1)(a) of the Regulation (EU) 2017/1001 of the

IP protection of pictograms

Publié en January 2019

In our time of digital communication, the pictograms, these basic symbols conveying universally recognized and fully understood information, also intend to be used as a badge of origin. But can these simple and meaningful signs be perceived as identifying the commercial origin of the products or services offered?

According to the law and case law, pictograms indicating a mode of use, or that convey a universally understandable message, or commonly

Countries of the International trademark system

Publié en January 2019

The International trademark system provides a variety of centralized administrative procedures to protect and manage a trademark in one or several member countries of the Madrid system (Madrid Agreement and Madrid Protocol).

The system of International registration of marks is administered by the International Bureau of the World Intellectual Property Organization (WIPO), based in Geneva, Switzerland.

A basic mark, protected in the “home” IP

Law and Intellectual Property as growth boosters

Publié en October 2018

This article is the transcription of a presentation by Manuel ROCHE, Industrial property attorney and President of the International Relations Committee of the CNCPI (the French Patent and Trademark Attorneys Institute), during the international symposium “Paris, European hub for business, digital, IP and tech law” which took place the 11th of October 2018, at the Tribunal de grande instance de Paris (Paris First instance Court of Paris), organized by the

Non-distinctive trademark – According to the EUIPO, the trademark iWatch is not associated to Apple

Publié en October 2018

The Apple Watch is not branded as “iWatch”, although it would put it in line with its pre-existing products/services bearing the well-known ‘i’-prefix, such as iPhone, iPod, iPad, iMac or iCloud. This is mostly due to the difficulties of having the trademark iWatch registered.

The trademark iWatch, filed on 4 December 2013, had been refused for goods in class 14 (“chronometric instruments, timepieces, and bracelets; accessories, parts, components, and cases

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